Recognizing the key role of media in health literacy promotion, Novartis Healthcare Philippines, Philippine Press Institute (PPI), and ICanServe Foundation have signed a Memorandum of Agreement (MOA) to organize a workshop that aims to help local journalists gain a deeper understanding of breast cancer. Photo shows (from left) Ms. Christine Fajardo, Communications & Engagement Head, Novartis Healthcare Philippines & Asia Aspiring Innovative Medicines; Mr. Ariel Sebellino, Executive Director, PPI; Mr. Joel Chong, President, Novartis Healthcare Philippines; Ms. Kara Magsanoc-Alikpala, Founding President of ICanServe Foundation and Vice President for Internal Affairs of Cancer Coalition Philippines; and Mr. Teodoro Padilla, Executive Director, Pharmaceutical and Healthcare Association of the Philippines (PHAP). Photo by Kier Labrador