Novartis, Philippine Press Institute, ICanServe ink agreement to enhance journalists’ knowledge on breast cancer

Recognizing the key role of media in health literacy promotion, Novartis Healthcare Philippines, Philippine Press Institute (PPI), and ICanServe Foundation have signed a Memorandum of Agreement (MOA) to organize a workshop that aims to help local journalists gain a deeper understanding of breast cancer. Photo shows (from left) Ms. Christine Fajardo, Communications & Engagement Head, Novartis Healthcare Philippines & Asia Aspiring Innovative Medicines; Mr. Ariel Sebellino, Executive Director, PPI; Mr. Joel Chong, President, Novartis Healthcare Philippines; Ms. Kara Magsanoc-Alikpala, Founding President of ICanServe Foundation and Vice President for Internal Affairs of Cancer Coalition Philippines; and Mr. Teodoro Padilla, Executive Director, Pharmaceutical and Healthcare Association of the Philippines (PHAP). Photo by Kier Labrador